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How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.
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An, S., Jin, H. S., & Park, E. H. (2014). Children's advertising literacy for advergames: Percepción del juego como publicidad. Journal of Advertising, 43(1), 63-72. https://doi.org/10.1080/00913367.2013.795123
Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224.
Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010). Presentación del modelo PCMC: An investigative framework for young people's processing of commercialized media content. Teoría de la comunicación, 20(4), 427-450.
Cotter, K. (2019). Jugando el juego de la visibilidad: Cómo los influencers digitales y los algoritmos negocian la influencia en Instagram. New Media & Society, 21(4), 895-913. https://www.doi.org/10.1177/1461444818815684
De Jans, S., Hudders, L., Herrewijn, L., Van Geit, K., & Cauberghe, V. (2019). Juegos serios que van más allá del Call of Duty: Impacto de una plataforma de minijuegos de alfabetización publicitaria en los resultados motivacionales de los adolescentes a través de experiencias de usuario y resultados de aprendizaje. Ciberpsicología: Revista de investigación psicosocial en el ciberespacio, 13(2).
HR influencers 2022 | Teaser | EN
If your company, organization or brand wants to reach its potential customers and achieve specific objectives, it will be important to have a strategic plan that will help you through different means to achieve it.
This analysis will help us to know the competition in the market, to identify actions taken, to recognize threats and business opportunities, and thus, to develop and plan strategies.
After making our brand appear as an option (phase 2, brand prestige), we have to make them trust our brand, generate an emotional bond that influences the sales process.
We reiterate the appearance in the media, testimonials, collaborations, etc. The media will no longer be only the best known generalists, but more specialized in the sector, or even microbloggers.
If you do not know how to contact them to ensure a collaboration with fair conditions, we recommend this guide that you can download from the getfluence blog on sponsored posts with all the prices practiced on the market depending on the target and also on the site where you want to publish. Free porn comics
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A decade ago, the realm of influencer marketing was limited to only celebrities or a few niche bloggers. Now, we seem to have witnessed a rise in social media influencers saturating the market and even getting caught up in scams.
If you started researching influencer marketing before, you may have come across conflicting information, with recommendations ranging from that it is absolutely essential to use social influencers or that they are not necessary for growth.
At a basic level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers or people who have a specific social audience and are seen as experts in their niche. Influencer marketing works because of the high level of trust that social influencers have developed in their audience, and recommendations from them function as a form of social proof for potential customers of your brand.
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